Mad Men Style for Today: Dwell Studio’s Furniture Line for Precedent

Dwell Mid Century Style thumbnail image

Mad Men - Don's party
Don and Megan’s new Manhattan apartment. Photo courtesy of AMC.

How ever do my musings on Mad Men relate to design in the Carolinas? Hold on honey, I’m getting there. The return of Mad Men reminded me of a discovery I made during my visit to High Point Market last fall: the new furniture line designed by Dwell Studio and produced by North Carolina furniture maker Precedent. If you’re a fan of mid-century style similar to what you see on Mad Men, you have to check out this retro-inspired collection:Dwell Studio for Precedent

I have long loved Dwell for their rich and sophisticated color palettes and contemporary graphic prints. In fact, my first splurge for my son’s nursery was a crib set by Dwell. Which was quickly followed by a grown-up Dwell bedding set for mom and dad! Dwell’s line for Precedent successfully marries the streamlined styles of the 50’s and 60’s with fabrics and materials that are oh-so-today. Here are some exclusive showroom photos of the collection:

Dwell Dining Set
Dwell dining set

Dwell Chair
Fabrics can be customized for all upholstery
Dwell Credenza
Dwell credenza with gold leaf door fronts
Dwell living room
Dwell living room collection

I think this line exudes Mad Men cool but in a way that’s firmly planted in the 21st century. It would integrate really well into a range of home styles, lending just a hint of vintage appeal to transitional and modern interiors. As I wandered through the Precedent showroom in High Point, I will admit that a little voice inside my head was hard at work trying to justify a few pieces for my own home. Darn that spending moratorium I’m on!!

To see more photos, visit the company website here. The collection is available for purchase through the trade and at these retail locations: Furnitureland South in High Point, Green Front Furniture in Raleigh, and The Furniture Connector in Charlotte.